Taobao Live begins this yr’s public-welfare livestreaming this week to assist promote agriculture merchandise from China’s rural areas. The livestreaming attracted over 16 main livestreamers together with the highest influencer Li Jiaqi.
This public-welfare occasion, collectively held by Taobao Live, bought greater than 4 million yuan ($581,758) of agricultural merchandise final yr, with 54 million netizens taking part in.
This yr, the livestreaming will promote agricultural merchandise from many counties of Guizhou, Jiangxi, Shanxi and Hebei Province. A Taobao Live spokesperson stated it will enhance agricultural merchandise gross sales and assist to construct the manufacturers for the agriculture merchandise.
As early as 2019, Taobao Live proposed to assist rural revitalization by livestreaming channels. At current, greater than 3 million livestreamings have been held and over 130 million orders of 8 million agricultural merchandise have been bought.
SEE ALSO: Taobao Live Urges Promotion of Agricultural Products During Double 11 Shopping Festival
E-commerce has damaged through a standard limitation that patrons can’t see, contact or really feel agricultural merchandise. Livestreamers now present the planting, rising course of, selecting, packaging and different hyperlinks of agricultural merchandise by the use of video. Compared with footage and phrase descriptions, the knowledge proven by livestreaming offers a broader take a look at the entire manufacturing means of pure, inexperienced and pollution-free agricultural merchandise.
Besides, the enhance of agriculture merchandise gross sales, the emergence of livestreamers who was once farmers, has promoted the environment friendly operation of regional industries, and partially solved the unemployment downside in rural areas.
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