My.Games’ Rush Royale surpasses 63M downloads and $230M in revenue

Rush Royale from My.Games has surpassed 63 million downloads and $230 million in revenue since its launch in 2020.

The tower protection technique sport recorded over 1.14 million every day lively customers and greater than 6 million month-to-month lively customers in June, making it some of the common video games in its style.

The sport’s current collaboration with Jake Paul, a well-liked social media influencer, boosted its participant engagement to new heights. On the day of the launch, Rush Royale noticed 76,000 customers on-line concurrently, and the sport skilled a greater than 20% improve in every day lively customers in the U.S., its largest market.

In the primary two weeks of the two-month collaboration with Paul, the sport featured the Champion Rumble occasion, the place gamers might earn occasion tokens to unlock rewards. The predominant prize was fragments that could possibly be used to improve to the brand new epic hero, Jake Paul, which continues to be accessible to earn till July 29. To date, 1.5 million gamers have obtained the Jake Paul hero, with 73 million fights performed for the reason that marketing campaign launch.

“The mobile gaming industry has evolved, adopting PC game practices of community-building and regular content updates,” mentioned Vladimir Nikolsky, CEO of My.Games, in an announcement. “Drawing on our rich expertise in PC titles, My.Games is now applying these strategies to our mobile games, creating strong brands and engaging experiences.”

He added, “Rush Royale is showing great results, with high interest and engagement from players, confirming that we have chosen the right direction for further growth at a time when capturing players’ attention is increasingly challenging.”

Rush Royale is on each Android and iOS. The sport is a player-versus-player (PvP) cell sport the place gamers defend a citadel from waves of enemies utilizing distinctive heroes from a replenishable deck of playing cards. Players can enhance their heroes by gathering and combining playing cards, or by participating in player-versus-environment (PvE) and PvP battles.

The firm mentioned the success of Rush Royale and its influencer collaboration reinforces the pattern of cell gaming adopting the practices of community-building and common content material updates.

My.Games was one of many largest sport corporations in Russia. But when the struggle in Ukraine broke out, the corporate’s overlord was hit with sanctions on account of Vladimir Kiriyenko having Kremlin ties. Kiriyenko was CEO of Mail.ru, which owned My.Games. Then Mail.ru rebranded to VK and in September 2022, it offered My.Games to Aleksander Chachava for $642 million.

Chachava, a serial entrepreneur and managing associate at LETA Capital, has a portfolio of greater than 30 corporations. In December, My.Games CEO Vladimir Nikolsky introduced the corporate was shutting all operations in Russia, and the My.Games would now be primarily based in Amsterdam, The Netherlands. The firm famous that since 2020, 90% of the workers have been working remotely. All Russia-related merchandise have been transferred to Astrum Entertainment.

The firm can be engaged on a reboot of the Warface PC gaming franchise underneath a brand new identify.

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